August 2022 marked the return of face-to-face fundraising in Singapore and what a comeback story it was. By year end, acquisition volumes were back to the thousands, with high average piece rates and average gift amounts as well as controlled anniversary approval and attrition rates.
However, while some non-profits achieved their annual fundraising targets within a few months, others have delayed a return to face-to-face acquisition, either taking a “wait-and-see” stance or due to a lack of funding. There also seems to be increased scrutiny of non-profits leading to higher regulatory costs.
Percentage of donors successfully transacted on their first debit
2022
2021
2020
Percentage of donors successfully transacted on their recurring debits
2022
2021
2020
2022
USD 23,651,587
2021
USD 23,146,466
2020
USD 28,490,757
New Donors
Average Lifespan
Average Gift
USD 49
LTV (Lifetime Value)
USD 2,083
We are optimistic about the prospects of face-to-face acquisition in Singapore in 2023. Rising average donation amounts coupled with more charities reactivating their face-to-face campaigns indicate another year of strong acquisition volumes and stable attrition.
