2022 marked several firsts for Taiwan – SG held our first Data Share workshop for non-profit partners in the market, our digital acquisition tool signUP was launched, and we deployed new contact centre infrastructure to drive better performance on our outbound call services. In addition, higher approval rates and a change in the average ask amount resulted in better LTV and lifespan among regular-give donors.
On the other hand, challenges in recruiting face-to-face and telemarketing agents resulted in a slower rebound of new donor acquisition volumes post-COVID. However, with attrition remaining controlled, the overall active donor base showed positive growth in the year.
Percentage of donors successfully transacted on their first debit
2022
2021
2020
Percentage of donors successfully transacted on their recurring debits
2022
2021
2020
2022
USD 8,191,621
2021
USD 9,921,584
2020
USD 8,363,306
New Donors
Average Lifespan
Average Gift
USD 20
Lifetime Value (LTV)
USD 637
In 2023, we forecast the acquisition momentum to pick up as we see new donor volumes slowly bouncing back. Coupled with strong approval rates and a high average gift, it should be a positive year ahead for non-profits in Taiwan.
