SG launched signUP, our digital data capture tool enhanced with point-of-sale payment capability, in Korea in 2022 and the response has been positive so far with over 3,000 new donors recruited using the QR code-based application.
We also welcomed two new charity partners, IFCJ and the International Rescue Committee into the SG fold. Additionally, payment success rates for Korea, for both first debit and recurring transactions, remained strong.
Percentage of donors successfully transacted on their first debit
2022
2021
2020
Percentage of donors successfully transacted on their recurring debits
2022
2021
2020
2022
USD 37,060,147
2021
USD 24,100,762
2020
USD 23,626,790
New Donors
Average Lifespan
Average Gift
USD 18
LTV (Lifetime Value)
USD 455
In 2023, we forecast new donor acquisition will come from diversified channels, including face-to-face, telemarketing, online, digital and DRTV. New contact centre infrastructure is also expected to drive efficiency and results in the coming year, impacting activities such as upgrades and reactivations.
