MALAYSIA

2022 Summary

2022 saw a steady and consistent uptrend in face-to-face acquisition, especially in the later part of the year, with recruiters regaining momentum after the starts and stops brought about by COVID lockdowns in the previous two years. We also welcomed a new charity partnership in the form of Maaedicare Charitable Foundation.

On the flipside, stricter card brands’ transaction rules around recurring debit payments and processing issues with certain bank cards caused a spike in rejects towards the end of the year. However, strong acquisition offset attrition volumes, delivering overall positive donor base growth for the year.

Payment
Success Rates

First Debit Approval Rate

Percentage of donors successfully transacted on their first debit

2022

75%

2021

70%

2020

72%

Anniversary Approval Rate

Percentage of donors successfully transacted on their recurring debits

2022

87%

2021

92%

2020

92%

Donations Processed

2022

MYR 214,572,723

USD 48,710,501

2021

MYR 216,434,284

USD 51,952,020

2020

MYR 204,515,478

USD 50,671,368

2022 in Numbers

Number of new recurring donors acquired in the year

New Donors

75,464

Number of new recurring donors acquired in the year
Average number of months a donor will give to a cause

Average Lifespan

36 months

Average number of months a donor will give to a cause
Average monthly contribution per donor

Average Gift

MYR 60

USD 14

Average monthly contribution per donor
Estimated total contribution of a donor to their chosen cause

Lifetime Value (LTV)

MYR 1,855

USD 421

Estimated total contribution of a donor to their chosen cause

2023
Outlook

We expect 2023 to be another strong acquisition year in Malaysia, further assisted by the rolling out of point-of-sale payment capability powered by SG’s signUP.

In addition, reject rates should normalise as the sector gets more clarity around card brand transaction rules.