2022 saw a steady and consistent uptrend in face-to-face acquisition, especially in the later part of the year, with recruiters regaining momentum after the starts and stops brought about by COVID lockdowns in the previous two years. We also welcomed a new charity partnership in the form of Maaedicare Charitable Foundation.
On the flipside, stricter card brands’ transaction rules around recurring debit payments and processing issues with certain bank cards caused a spike in rejects towards the end of the year. However, strong acquisition offset attrition volumes, delivering overall positive donor base growth for the year.
Percentage of donors successfully transacted on their first debit
2022
2021
2020
Percentage of donors successfully transacted on their recurring debits
2022
2021
2020
2022
USD 48,710,501
2021
USD 51,952,020
2020
USD 50,671,368
New Donors
Average Lifespan
Average Gift
USD 14
Lifetime Value (LTV)
USD 421
We expect 2023 to be another strong acquisition year in Malaysia, further assisted by the rolling out of point-of-sale payment capability powered by SG’s signUP.
In addition, reject rates should normalise as the sector gets more clarity around card brand transaction rules.