Our charity partners in LATAM continue to make great progress in introducing the concept of recurring gifts to the region, with successful launches of face-to-face campaigns in Guatemala and Paraguay. Monthly donations are still a new concept, and many donors opt to make a one-off gift; however, the steady growth of the cumulative active donor base is a positive indicator for fundraising in the region.
New Donors
Average Lifespan
Average Gift
Lifetime Value (LTV)
In 2023, new donor acquisition is expected to continue on an upward trajectory, strengthened by healthy average gift amounts and approval rates in most markets. Non-profits are expected to continue focusing their efforts on scaling up regular-give campaigns and strengthening donor engagement programs to address attrition rates in the region.
