INDONESIA

2022 Summary

2022 saw the ramp up of face-to-face acquisition in Indonesia. Acquisition volume outpaced that of 2021 as new recruiters entered the market and non-profits scaled up in-house face-to-face teams. In addition, anniversary approval rates held steady while operational improvements resulted in lower donor cancellations.

High early attrition is a challenge, potentially an effect of inexperienced face-to-face teams and the overall giving lifespan not bouncing back to pre-COVID levels. Interestingly, the donor profile shows a slight shift with new donors in 2022 skewing younger and overwhelmingly (87%) choosing to donate via bank account (in 2019, 67% of new donors donated via credit cards).

Payment
Success Rates

First Debit Approval Rate

Percentage of donors successfully transacted on their first debit

2022

68%

2021

71%

2020

65%

Anniversary Approval Rate

Percentage of donors successfully transacted on their recurring debits

2022

89%

2021

89%

2020

90%

Donations Processed

2022

IDR 119,632,254,268

USD 7,660,737

2021

IDR 143,611,884,850

USD 10,052,832

2020

IDR 160,579,080,085

USD 11,401,115

2022 in Numbers

Number of new recurring donors acquired in the year

New Donors

24,768

Number of new recurring donors acquired in the year
Average number of months a donor will give to a cause

Average Lifespan

35 months

Average number of months a donor will give to a cause
Average monthly contribution per donor

Average Gift

IDR 139,987

USD 9

Average monthly contribution per donor
Estimated total contribution of a donor to their chosen cause

Lifetime Value (LTV)

IDR 4,173,027

USD 267

Estimated total contribution of a donor to their chosen cause

2023
Outlook

In 2023, we forecast a similar momentum in acquisition volumes and recommend that this be coupled with a focus on improving donor quality, and therefore early attrition. Non-profits should also start thinking about more creative ways to engage and retain younger donors in the long-term.