2022 saw the ramp up of face-to-face acquisition in Indonesia. Acquisition volume outpaced that of 2021 as new recruiters entered the market and non-profits scaled up in-house face-to-face teams. In addition, anniversary approval rates held steady while operational improvements resulted in lower donor cancellations.
High early attrition is a challenge, potentially an effect of inexperienced face-to-face teams and the overall giving lifespan not bouncing back to pre-COVID levels. Interestingly, the donor profile shows a slight shift with new donors in 2022 skewing younger and overwhelmingly (87%) choosing to donate via bank account (in 2019, 67% of new donors donated via credit cards).
Percentage of donors successfully transacted on their first debit
2022
2021
2020
Percentage of donors successfully transacted on their recurring debits
2022
2021
2020
2022
USD 7,660,737
2021
USD 10,052,832
2020
USD 11,401,115
New Donors
Average Lifespan
Average Gift
USD 9
Lifetime Value (LTV)
USD 267
In 2023, we forecast a similar momentum in acquisition volumes and recommend that this be coupled with a focus on improving donor quality, and therefore early attrition. Non-profits should also start thinking about more creative ways to engage and retain younger donors in the long-term.