Population size: 7.6 million
GDP: USD 363 billion
Fundraising activities in Hong Kong were among the least impacted by the coronavirus pandemic, a trend that continued from 2020 into 2021. Hong Kong had the highest recurring debit approval rates and one of the highest first debit approval rates among SG-partnered markets. However, disruption came in the form of political unrest. In spite of this, charities were able to continue with face-to-face fundraising consistently. Relatively consistent donor acquisition numbers, coupled with a steady attrition rate, meant our Hong Kong nonprofit partners were able to maintain a positive donor base growth throughout the year.
HKD 54,094,293
USD 6,937,593
HKD 57,868,824
USD 7,463,342
Total donations generated for nonprofit partners.
HKD 40,874,986
USD 5,271,647
Political unrest, perhaps more so than the coronavirus pandemic, posed a significant challenge for Hong Kong nonprofits, which curtailed budgets and halted street fundraising from time to time. Strong partnerships with new face-to-face recruitment agencies played an important role in contributing to new donor acquisition numbers. In 2022, charities in Hong Kong can focus on building alternative acquisition channels to supplement face-to-face donor recruitment in the event of any further halts. In addition, they can look to strengthen donor loyalty programmes and activate donor reactivation campaigns to revive lapsed donors through an omnichannel approach, combining digital acquisition and telemarketing.
Political unrest, perhaps more so than the coronavirus pandemic, posed a significant challenge for Hong Kong nonprofits, which curtailed budgets and halted street fundraising from time to time. Strong partnerships with new face-to-face recruitment agencies played an important role in contributing to new donor acquisition numbers. In 2022, charities in Hong Kong can focus on building alternative acquisition channels to supplement face-to-face donor recruitment in the event of any further halts. In addition, they can look to strengthen donor loyalty programmes and activate donor reactivation campaigns to revive lapsed donors through an omnichannel approach, combining digital acquisition and telemarketing.